Vocus Managing Director/CEO Kevin Russell said, “Vocus has made significant progress in our strategy to simplify and grow our business, and our refreshed brand reflects our clear focus on delivering an experience for our customers that is brilliant made simple.”

Vocus has launched a refreshed website and unified social media presence under the new brand. Vocus New Zealand will also implement the refreshed brand in the New Zealand market. Vocus’ retail brands in Australia and New Zealand will continue to operate independently under their existing brands, serving the consumer and small business markets.

Vocus Head of Product & Marketing Charlotte Schraa said that the new look retains a strong connection to the brand’s heritage while providing a symbolic connection to Vocus’ core business.

“Fibre is at the heart of our business which is clearly reflected in our new brand. As part of our new visual identity, the letter ‘O’ represents a cross-section of a fibre optic cable, and the vivid colour palette is based on the standard system used to colour-code casings in fibre optic cables,” said Ms Schraa.