Our people, their stories: April Cooper

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April Cooper

General Manager of Product and Marketing

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Our people, their stories: April Cooper

Meet Vocus’ General Manager of Sales and Service, April Cooper

In 2018, April Cooper joined the Retail leadership team who were tasked with turning Vocus' Retail portfolio around as part of a major transformation. April was the General Manager of Product and Marketing, where she led a team of over 35 employees, had profit and loss accountability and the responsibility for our two great Consumer brands, Dodo and iPrimus.

““I had worked with Kevin Russell (Vocus Group CEO at the time) before, and I believed in his leadership style and vision for the company, so I knew I was making the right choice by joining Vocus” says April.

From building products to transforming services

During her time as General Manager of Product and Marketing, April took pride in several significant achievements. "Seeing the growth particularly across the Dodo brand was incredibly rewarding. We revitalised the brand which was a huge team achievement."

Today, April has taken on an even larger challenge as General Manager of Sales and Services, leading Dodo and iPrimus teams across our channels of Contact Centres, Digital and Partners. With approximately 800 people under her leadership both onshore and offshore, she serves as a key leader in Vocus, driving operational improvements and strategic initiatives across multiple business channels.

"It's an exciting time to take digital and customer experience to the next level by embracing AI and evolving technologies," April explains. "We're expanding our footprint across markets, by moving into supermarkets, while also modernising our contact centres. We’re reimagining our customer experience."

Embracing innovation with diverse talent

With more than 20 years in telecommunications, April's enthusiasm for the industry remains as strong as ever. "There's never a dull day, and with a strong customer facing team, there's always something happening. It's a dynamic and transformative environment that is so rewarding," she shares. April's pride in her team stems from the real breadth of experience they represent – from new graduates to industry veterans who all embrace, value and cherish a deep care for the customer in real and honest ways.

"As a first generation Australian, I'm very proud of my Filipino heritage. There often isn't enough diversity at the leadership level in businesses – though Vocus encourages different perspectives and actively promotes inclusion across the business. I feel valued for my unique background, empowered to share my voice and supported to bring my whole self to work each day." As a mother, wife and daughter, April balances her professional accomplishments with her personal life and cultural heritage, bringing this holistic perspective to her leadership approach.

When building her team, April mentions that she looks for motivational fit by trying to uncover whether candidates really want to be there. "I don't look for people who are the same as everyone else. I want them to complement the team while bringing in new perspectives and experiences."

"Although we know we're not perfect," April concludes, "it's the motivation to keep getting better every day that makes Vocus an amazing place to work, with people who support you and drive you to continually grow."

Ready to take the next step in your career and work with people like April? Check out our current opportunities here.