Why the end of copper could be the start of something great
Posted on June 29, 2018
For many businesses, telephony services are an ongoing source of dissatisfaction because of the gap between what is promised and what is delivered by mainstream telcos.
As a result, enterprises often feel powerless when it comes to setting up phone lines, Internet services and other office technology to effectively meet their needs. And now big changes are afoot with the rollout of the NBN and decommissioning of the copper network.
What the copper shutdown means for you
Most existing fixed phone services and all ADSL internet networks are being replaced. In addition, a number of special services used by businesses will be disconnected in 2019, which will affect your business ISDN lines and potentially things like alarm systems, EFTPOS terminals and fax machines.
The end of copper services will impact businesses of all sizes, and you can’t afford to do nothing. However, while you have no control over the closure of the copper network, it is an opportunity to rethink your systems and improve the reliability and control you have over your telephony for the future.
Three good reasons to transform your approach to telephony
1. Refresh your legacy network: Here’s your chance to update your approach and adopt the latest in unified communications technologies. For instance, updating your PBX telephone system to an IP-based connection that allows you to make calls from existing phone systems while using VoIP to combine voice and data networks. Equipping your business with its own SIP (Session Initiation Protocol) trunk provides greater flexibility and usually cheaper calls. Or you could transition to a complete cloud-based solution that’s exceptional for integration—for instance, you can give employees one cross-device identity to access communications and collaboration tools from their laptop, mobile and desktop.
2. Open the door to growth: With SIP trunking or cloud-based telephony, your telephone lines are delivered digitally. That makes your business communications highly scalable—you’ll be able to easily add new lines, port numbers and cater to increased call volumes as needed. If you choose SIP, opt for your own private dedicated bandwidth to ensure calls are crystal clear and demands on your Internet don’t slow down your employees. Or do away with your ageing PBX equipment entirely by moving to the cloud—super-fast, connected systems allow you to easily scale as you expand. With the right infrastructure in place you can feel more confident that your set-up is secure and future-proofed.
3. Foster greater collaboration: Unified communications done well means integrated communications systems that combine with the latest in collaboration tools. Your team can take full advantage of real-time features like video conferencing, instant messaging, mobility and online collaboration tools like Slack and Cisco Spark. Research shows that effective teamwork occurs in organisations that are less hierarchical and more egalitarian, where all voices count. Augment your progressive management approaches with business systems that create more opportunities to communicate, cooperate and learn from each other.
Being forced to revisit the technologies you use to access telephony and Internet services creates an opening for you to establish a more modern, connected and productive business environment. Embracing new systems will help you to promote teamwork and make it easier for your organisation to grow and adapt to new business challenges.
Growth and productivity gains aren’t achieved simply by adding more technology to the mix, but technologies that lay the foundation for people to stop wasting time and work smarter can provide a substantial boost.
Your telephony systems underpin everyday work—you need effective, scalable and reliable business communications delivered via a unified network in order to succeed. To learn more, contact the Vocus team.