How your business can capitalise on IoT with the right network
Posted on November 25, 2017
The Internet of Things (IoT) goes far beyond a technological trend. It’s reshaping the way we live. By better connecting customers to products and services, and gathering valuable data about how they use them, IoT is already helping enterprise businesses become more dynamic.
So why isn’t everyone doing it, then?
Having a desire for better digital communications is one thing, but it doesn’t always mesh with existing technologies. Making IoT truly work starts with the right infrastructure. That means technology that can make speedy, flexible and secure network connections between your hardware and software, no matter the size or scale of the information. That might sound easy, but given that some networks are slow and even confusing to use, or are run by separate parties from different locations, the experience isn’t always as good as it should be.
This is problematic when you’re trying to become more innovative and looking to ‘wow’ your customers. Think about the scale of data your business might tap into with the right network infrastructure. All those smart sensors gathering information from office buildings, planes, cars, roads, hospitals, household appliances, street lights and even inside garbage bins. It’s a mind-boggling amount of information. And there’s simply no way for slower out-dated networks to cope, making the very idea of IoT meaningless.
Looking for real-time results
We’ve come across a range of big businesses looking to improve their customer experience through IoT. Some already have real-time data tracking systems and have set up terrific interfaces to monitor them. They’ve told us they see the potential efficiencies and therefore the financial benefits of an IoT strategy. And yet, many are tripped up by the very same hurdle. That is, without an adequate network that ties the entire experience together, they can’t make it work. Their existing infrastructure is disjointed or underperforming, and in other instances, they’re simply hamstrung by a lack of security.
This is perhaps why most respondents to a recent McKinsey survey said that, while information from IoT sensors was valuable—including data about customer demographics or shopping patterns—companies actually used 10 per cent or less of this information. There’s clearly a gap many businesses face in handling big data and capitalising on it in a meaningful way.
IoT is here to stay, however, and leading businesses are already onboard. In fact, technology research firm Gartner says the uptake of IoT is so strong that by 2020, 20.8 billion devices will be connected to the internet globally, generating more than 20 zettabytes of data. So, there are plenty of reasons to ready your business now.
A network built for IoT
This our specialty at Vocus—to make digital connections and real-time data not just a reality for businesses, but a genuine advantage. If you’re going to spend money on infrastructure for IoT, it should be easy to operate, seamless to run and reliable from end to end. Your team should feel like it has complete control, not be scrambling to hold everything together. And, it should feel totally confident about the integrity of all that data flying about the network.
The Vocus unified network, which connects to capital cities across Australia and internationally, has been designed to eliminate all the pain points. Once you’ve made IoT part of your strategy, your infrastructure should do the heavy lifting. It’s that simple. At the end of the day, it’s the flexibility and reliability of this connection that will help differentiate your business from the competition.
If you’d like to talk to one of our experts about the Vocus network, give us a call on 1800 032 290. We provide each of our clients with a dedicated account service team.