How to reduce the disruptive nature of digitisation

Posted on February 15, 2016

Fingers On Keys

Big data solutions are increasingly becoming mandatory to compete in the global marketplace. With reports highlighting the potential profits, is the fear of digital disruption holding your business back?

All industries stand to benefit from digitalisation

As unified communications and cloud-based software grow, the cost of not integrating digital solutions can be detrimental to your business.

A recent report by PwC estimates that small Australian companies could miss out on $49.2 billion of revenue over the next decade if they do not make proper use of these technologies. Video conferencing and hosted telephony could be the key to driving further profits for your business, small or large.

Despite the known benefits, companies are still hesitant to integrate digital solutions for fear of disrupting business models.

Successfully undergoing the digital transformation

A recent report by McKinsey & Company reminds organisations that successfully integrating modern technology is becoming an essential business component.

Managing the design of these transformations is crucial to how successful they will be. Enhancing communication channels between workers can help business growth, but also has the potential to be disruptive.

One way to manage this change is by having a well thought-out digital strategy. This should not be completely separated from your business goals, but complement them in a way that reflects the importance of technology in today's economy.

Managing a large-scale change is just as significant as the adjustment itself. The design process should take into account the unique nuances of your company, as well as any digital training required.

McKinsey & Company asserts that a move to cloud-based storage systems or enhanced security systems can be undertaken in a collaborative way.

Digitalisation can give your business the edge it needs to compete, within Australia and even internationally. Undergoing the process in an organised way with a clear digital strategy is more likely to make the process smoother.