VR...soon to be the next thing to affect the Enterprise?
Posted on February 01, 2018
The world of customer engagement is changing, with virtual experiences allowing companies to deliver messages in ways never before thought imaginable.
In some cases, VR is giving businesses across all sectors the opportunity to take customers on a journey, a virtual ride or straight into the cockpit of their product for a test run.
So what does this fast-evolving landscape look like for the near future?
More VR devices in consumer hands
Virtual reality device sales are taking off, with more and more being purchased by home consumers.
In quarter three of 2017, Sony shipped 490,000 units globally of its PlayStation VR headset, followed by Facebook’s Oculus Rift device with 210,000 shipments, and HTC’s Vive headset in third with 160,000. These made up 86 per cent of total VR headset sales, pushing the total up to close to 1 million units.
Analyst firm Canalys collated these figures, confirming more attractive price points were driving stronger sales.
"VR adoption in the consumer segment is highly dependent on price, and Oculus’ strategy of lowering prices has definitely helped drive adoption," Canalys research analyst Vincent Thielke said.
How VR can drive sales
The scope is almost limitless when it comes to using VR as a marketing tool.
One example in Australia is car manufacturer Ford, who are planning ways to use the technology to give potential customers a virtual experience in their vehicles.
The aim is to take drivers on a 'first date' with their chosen car, with the ability to virtually take the vehicle to places beyond the streets around the car yard.
"It really is a blank canvas. It is easy to imagine that someone who wants to buy an SUV could experience taking that car for a test drive over desert dunes without leaving the comfort of their home," Ford's global digital experience chief Jeffrey Nowak said.
In another example, sporting franchises are using VR to draw in new fans, with Big Bash League side the Brisbane Heat one team utilising the technology.
Fans, both potential and existing, can strap on a headset and face up to their favourite Heat bowlers, getting a taste for what high octane cricket is like out in the middle.
In another aspect, Tourism Australia is using virtual reality and 360-degree mobile technologies to market Australia to the world. The ‘There’s Nothing like Australia’ campaign gives people around-the-world virtual tours of Australian icons like a helicopter ride over the 12 Apostles and sailing in the Whitsundays.
"This campaign has been designed to be incredibly immersive and capture what it feels like to be in Australia and to experience for yourself being on, in or near the water," Tourism Australia CMO Lisa Ronson said.
Setting up the right network to drive VR
At present, VR doesn't require massive amounts of bandwidth that goes above and beyond existing home and business use. But as the technology grows in power and popularity, that is likely to change in the near future, particularly as streaming increases to serve content to VR users.
That is why a strong network that is future-ready is vital when employing VR applications and capability across your operations. Without early consideration, network capacity, security and storage will become your next problem to overcome.
Vocus has a range of tailored network solutions using its own domestic and international fibre optic network, cloud infrastructure and high performance network solutions that can set your business up now and into the future.
To learn how Vocus can assist in setting up strong network solutions for your VR needs, give us a call on 1800 032 290.